A better picture: ISO 12232 gives photography a new exposure
The new technology of the digital age has made photography easier, faster and less expensive and cameras on smartphones and other sophisticated devices have turned us all into happy snappers. The International Standard for photography ensures that we are all up to speed on image quality - whatever the weather.
From photographs posted on the likes of Instagram of breakfast eggs "sunny side up" to chilling out on beaches in Thailand, digital technology has given us the ability to capture a moment in time. Never before has the minutiae of our lives been so well documented!
Young people today are the first generation to grow up in a digitized world and are becoming a creative force in photography. According to a Pew Research Center survey last year, 92 % of millennials own a smartphone - and the baby boomers are catching up.
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