Crisis communication: Key lessons from 2018
A crisis can create three related threats namely public safety, financial loss, and reputation loss. Are you willing to risk it?
Crisis communication can be defined as "the PR, media and communication process by which a business or an organisation deals with an unexpected high-profile negative issue".
> Read more: https://resiliencepost.com/2019/02/01/crisis-communication-key-lessons-from-2018/